Woman in Progress: Jo Smith & Chloe Webb of Smith Webb

Image by Victoria Cavendish

Image by Victoria Cavendish

Continuing our series of posts from brilliant Women in Progress, today we introduce the duo of women behind the amazing brand Smith Webb: Jo Smith and Chloe Webb. We have been fans for a while so feel extra lucky to feature them.  If you don't know about them, we urge you to take a look!  Thank you both for taking time to give us an insight into you, your brand and campaign.  

We are Jo and Chloe, two 30-something mums with 5 children between us, and we both live in Essex.  For very personal reasons, we knew that mental health and anti bullying were causes that we just had to support.  We wanted to raise awareness around mental health, and talk about it as much as we could so that people felt less alone.  When we had previously spoken about our own mental health to our friends, we found that most of them had experienced issues too at some point, and it changed our whole perspective.  Similarly, bullying is something that so many children go through unfortunately, and again we wanted to let children know that they aren't alone.  In addition to raising awareness, we also decided to donate money from every sale to the charities we support.  This can range from between £2-£10 per item sold.  

Our first slogan was BE KIND.  After considerable research, we found nobody else in the UK with this slogan and off we went! This quickly took off and we saw our items being worn by celebrities and customers alike.  We wanted to promote positivity and kindness throughout our brand, which goes right through to the Fair Wear cotton used in the items themselves.  

We have tried to build a brand that appeals to as many people as possible, and is completely inclusive in terms of sizing, and one that discusses and raises money for mental health and anti bullying charities.  We also have spoken at mental health events and have more of these lined up - these are not for profit events.  

We are an independent brand run by two mums, but we want to give back big both in terms of money to the charities and also the support we give.  

What’s the one thing in your life that makes things easier?

Support from our loved ones.  We couldn't do any of this without them!  

What’s the one thing you couldn’t live without?

Aside from the most important - our children, families and friends - it would have to be coffee and exercise, in that order!  

What’s one thing that you would stop if you could?

Worrying and over-thinking EVERYTHING :-(

What one piece of advice would you give yourself 5 years ago?

Enjoy more nap times with your children while they're young, and don't worry about the future so much.  

What’s the best lesson you’ve learned at work?

To respect other people's feelings and never think you're above doing any job.  

What’s the best lesson you’ve learned at home?

We are still learning, all the time - but compromise is so important.  And a sense of humour helps!  

What top tip would you pass on to other women in progress reading this?

Ask for support - and don't compare yourself to others too much.  You're brilliant at being you.  

What’s next?

That would be telling!!!  More events - including some with our charities, more collaborations and more slogans.  And a couple of secret projects that we are working on that we can't speak about just yet, but they're super exciting!  


You can follow Smith Webb on Instagram here and Facebook here.  If you subscribe to their mailing list you won't miss out on their flash sales and offers!  Thank you Jo and Chloe for your kindness and for being a part of this series.