Woman in Progress: Kim Palmer, creator of Clementine App

Our Woman in Progress this week is Kim Palmer, the creator of an app called Clementine.  Clementine isn't "a spiritual, hippie app – it’s clever, sharp and aesthetically on-point.  It’s for the modern woman to help balance, "to sleep better, feel calmer and be your best self."  Something we could certainly do with, having been slightly less calm in recent weeks and not slept properly since 2011... In January this year, The Guardian included Clementine in their article on The Seven Apps every woman should own.  With a busy work and home life we are so grateful to Kim for kindly answering our questions and sharing her story with us.  

Woman in Progress: Kim Palmer, creator of Clementine

I’m super happy and content despite juggling lots of different priorities.  I’m married, one son who is almost 4 and we've just welcomed our youngest son!  I am a strategy director 4 days a week for a marketing agency called Wunderman in London and in all my other waking hours and minutes I’m the founder of a company called Clementine – which has a mission to help women radiate confidence by breaking old habits, sleeping better and coping with stress.  Oh, and I’m a Kiwi which I think is important to say as it’s helped shaped my approach to life which is just get on with it.

What’s the one thing in your life that makes things easier?

Mentally it’s the attitude around ‘good is good enough’ – not trying to strive for perfection and finding joy in the everyday joys like an amazing cup of coffee.

Woman in Progress Kim Palmer Clementine screenshot

What’s the one thing you couldn’t live without?

My app Clementine – hahaha I know, I know seems like a shameless plug but literally I use it every day for things like having a nap, taking a breather if I’m upset about something, getting to sleep, my little mantras popping up on my phone that make me feel good and I change on a weekly basis. 

What’s one thing that you would stop if you could?

Easy, too much time wasted on social media.  I find so much value from the people that I’m following that it’s easy to get a little too distracted and coming up with new ideas, talking to people etc.  I’m trying hard to time box my time to 3 times a day.

What one piece of advice would you give yourself 5 years ago?

Slow the heck down.  It’s not a race.  Chill out. 

What one piece of advice would you give yourself 10 years ago?

Trust your intuition and follow it….you’ll always end up in a great place.

What are you most proud of?

Obviously, my family, but the next biggest thing was overcoming my dark period of experiencing anxiety and panic attacks and using it as a force for good to start my business to help women who feel like I did.  I had to overcome a lot of fear and self-doubt to push forward and I’m happier than ever that I have a bigger purpose in life.

I recently won a prestigious award for women in the advertising industry which was so nice as I feel like I’ve been working my whole life towards finding a passion – which is to help women be their best selves and it’s nice to be recognised for this work.

What’s the best lesson you’ve learned at work?

Be yourself.  As soon as you aren’t everyone can see right through it, you will feel uncomfortable which won’t make you feel confident.  Plus it is seriously exhausting trying to act like someone you’re not.

What’s the best lesson you’ve learned at home?

Don’t micro-manage your home or your partner.  Let it all go.  Park stuff that doesn’t matter like ironing all the time, making everything tidy so that you can focus on more important things like spending time with your family or spending time on hobbies etc.

I used to nag my husband like mad.  He hated it, I hated it.  Now I don’t bother and stuff doesn’t get done and I don’t care anymore.  Plus, rather than trying to take on all the household responsibilities like booking a holiday, organising that house move I let him do it all.  I hear so many women say, “but he won’t do it as well” – who cares.  If it gets done and you aren’t the one doing it all – it’s a result.

Did you expect to be doing what you’re doing right now?

Yes and no.  I always knew I would run my own business.  I didn’t know I would have a successful marketing career in London (all the way from New Zealand).  I didn’t know that I would be focusing on helping women, but it feels just right.

How did you end up doing what you’re doing?

For my strategy director role I’ve followed a non-traditional path.  Having spent my whole career client side for brands like Tesco, Lloyds Banking, Blinkbox entertainment.  I do believe that my varied background is what helps make me a good strategist.

With my business, Clementine – this journey started 4 years ago when I completely lost my confidence at work and in my personal life and developed anxiety and panic attacks.  I spent the next 4 years re-building my confidence with the help of hypnotherapy, coaching and mentorship and finally got the courage to go for it about a year ago.

What top tip would you pass on to other women in progress reading this?

Work out what you are passionate about and go for it big time.  Once you understand what your bigger purpose is in life then everything falls into place and you can make decisions about what to do and more importantly what not to do that feels totally aligned to your purpose.  I’m an action taker so think about it but then just do it.

Are you done yet?  What’s next?

No never done.  So, annoying for my husband as we are always on some sort of mission like we have ants in our pants.  Let’s move here, let’s do that…but I think that’s part of the joy of life.  We would love to go and live abroad and try life as a family in a different environment on a new adventure.  I want to grow a successful business that touches and impacts as many women as possible. 

Kim is on twitter & Instagram - take a look what she's up to.  If you're curious about Clementine and whether it's something that can make life easier, calmer or just more focussed then check it out (for iOS) here.  Thank you Kim and huge congratulations on your new arrival!