Woman in Progress: Olivia Tripp of Weekend:IN
We're happy today to introduce our Woman in Progress Olivia Tripp, founder and owner of Bristol-based business Weekend:IN. Olivia started her business to help other independent businesses grow their audience through social media, influencer marketing and event organisation (stuff we need to be more familiar with ourselves). She's been kind enough to get in touch with us and answer our questions giving us an insight into being a young Woman in Progress - thank you Olivia!
I launched Weekend:IN just over a year ago, with an influencer event which brought together amazing influencers with design-led independent businesses for two days of creative workshops and talks. I had previously worked in digital marketing for a luxury lingerie company and saw the power of working with influencers when done in an authentic way. It was hard as a small brand to get face-to-face interactions with influencers, as running an influencer event just for one brand can be expensive. When I left my role at the lingerie company I decided to create a way for independent businesses to connect with the influencers without the huge price tag of creating their own event, this was where the Weekend:IN influencer event was born!
It has been a busy first year, as we have continued to run the influencer events every few months and we also recently launched our 'How to Build a Brand' event, helping new business owners build a successful brand.
What’s the one thing in your life that makes things easier?
Positivity. I'm lucky to naturally be quite a positive person. Of course, there are times that I feel anxious about things, but in those times reminding myself to be positive and thinking 'what's the worst that can happen?' is what makes things easier.
What’s the one thing you couldn’t live without?
Good food and holidays! There is so much joy in trying new food and travelling to different cities. They are both things I don't mind spending money on as I know it will make me happy.
What’s one thing that you would stop if you could?
Horrible people. What's the point? Just be nice, it's way more fun.
What one piece of advice would you give yourself 5 years ago?
I don't think I could say anything as I wouldn't want to change anything that has happened! I'm I am so happy with where I am, the people that surround me and the things I am working on. I would just tell myself: Get ready for lots of hard work and lots of fun!
What one piece of advice would you give yourself 10 years ago?
Haha! Well, I was 12 - maybe don't try and fit in with the crowd, it's cool to be different!
What are you most proud of?
I am proud to have started on this journey at such a young age! To have a successful business within the first year, and to have worked with so many exciting people and brands that I would have only dreamed about of working with just a couple of years ago.
What’s the best lesson you’ve learned at work?
Everyone is making it up as they go along... It's fine if you don't know everything, having an open mind and the ability to learn is the most important thing.
What’s the best lesson you’ve learned at home?
It's so important to give yourself time to enjoy the company of your loved ones. Work can always wait. Booking getaways and having day trips exploring new cities is so good for your soul.
Did you expect to be doing what you’re doing right now?
I thought I would run my own business but not this quickly. I have always loved to be creative so that bit was a given.
How did you end up doing what you’re doing?
It started by not going to university and interning at various companies, it gave me a chance to discover what I liked working on. One of the internships led to a full-time position, which then led to me starting my own business combining all the aspects of the job that I loved.
What top tip would you pass on to other women in progress reading this?
Go for it! If you have an idea that you are wanting to do, just do it! You can spend so much time thinking, but it will go brilliantly I'm sure. If not, it's a point of learning and it will help in the long run.
Are you done yet? What’s next?
No! I am right at the beginning of this adventure and I couldn't be more excited to see what life will bring. My year is packed full of new events and I have so many ideas to be brought to life.
You can follow the Weekend:IN business on the pretty Instagram profile. She is busy in the Bristol area and has worked with another of our Women in Progress, Sidonie of Papersmiths - the world of Women in Progress is growing. Thank you Olivia for taking the time to answer our questions.