Woman in Progress: Lucy Elliott from Creighton's Chocolaterie
Our latest Woman in Progress is Lucy Elliott, Creative Director of the brilliant Creighton's Chocolaterie. With a chocolate shop in Leighton Buzzard, and stockists ranging from Liberty, Fenwicks (and many others), Lucy and her mother, Andrea, create award-winning, delicious chocolate that also has a sense of humour.
Creighton's produce all their chocolate by hand in small batches, and their collections are regularly changing with the seasons. From champagne & popping candy to the brilliant Chocolate for Breakfast collection (the Coffee and Crumbs is delicious), every product is fun and looks fantastic. We can't wait to taste their brand new Cosmic Cocoa - hot chocolate with glittering stars in, what's not to like? Thanks to Lucy for taking the time to answer our questions.
What’s the one thing in your life that makes things easier?
I am a sucker for anything that promises an easier life. I’ve got all the gadgets and apps… mobile banking, Ocado delivery, Apple Watch, accounts programme on my phone, cordless hoover, 5 in 1 beauty products… If it cuts time doing something boring then it's worth every penny!
What’s the one thing you couldn’t live without?
He might not like being called a 'thing' but my husband, Greg. We’ve been propping each other up for the past 12 years and I truly couldn’t live without his clownish behaviour and endless enthusiasm.
What’s one thing that you would stop if you could?
Such a cliche, but checking my phone all the time. The worst is before bed because I know it makes me more stressed but I just can’t help the compulsion.
What one piece of advice would you give yourself 5 years ago?
Slow down and enjoy being with no responsibility.
What one piece of advice would you give yourself 10 years ago?
Your body will never look this good again so stop worrying about ‘being fat’!
What’s the best lesson you’ve learned at work?
To let others take the reins sometimes. I hate not being in control but sometimes you’ve got to trust others’ abilities. I took 4 weeks completely off when I had my daughter and nothing fell apart and no one died. Since then I am a lot more laid back about not having a say in every single detail.
What’s the best lesson you’ve learned at home?
Never buy a rug with large expanses of white when you have a black dog and a toddler. Binned it after 12 months of daily hoovering, it never looked good.
Did you expect to be doing what you're doing right now?
In some way, yes. I’ve always wanted to design packaging or a product. I probably didn’t expect to be in the chocolate business but thinking about it, it makes sense!
What top tip would you pass on to other Women in Progress reading this?
Do what you want in your own way. You don’t have to be orthodox, play by the rules or pay any attention to what anyone says you can’t or shouldn’t do.
Are you done yet? What’s next?
No way! I have ants in my pants all the time (not literally obvs) so I can’t ever just do nothing. My head is constantly buzzing with new ideas. There are lots of exciting plans for the business (we have a range for Oliver Bonas launching next month) and we’ve just bought our second do-er up-er house so I’m busy with plans for some serious renovation & demolition. Throw in a demanding child and an overexcited dog in the mix and you’ve got a recipe for zero relaxation!
If you'd like to hear more about chocolate (and who wouldn't) do check out Creighton's Facebook, Twitter or Instagram. Thanks so much to Lucy for being our Woman in Progress, we're off to order some Pumpkin Spice Latte chocolate. If you know (or are) a Woman in Progress we should be speaking to do please get in touch.